I started working as a VM in 2003. Through various positions and companies I began freelance in 2008 and added Photography 2009 to my professions. Visual Merchandising is a complex but powerful tool to make shopping easy and beautiful. The great visual presentation combined with logic are key elements I love to work for.
temporary or constant vm care in retail, wholesale, trade fair, showroom
transport existing brand specific guidelines or creating ideas to present your brand in a new image
fabrication of vm guidelines fitting the perfect look in a selling way
implement or help creating image campaigns
vm schoolings in theory and practice
special vm events to highlight certain product or event vm promotion
working with retail tools such as upt, conversion rate, etc.
reference so far: adidas orig. perf. neo, aigner, airfield, armani, arqueonautas, babor, baldessarini, bally, barbour, basler, belstaff, bench, billabong, boss, brooks, bruno banani, café coton, calvin klein jeans, closed, corneliani, cross jeans, dainese, daniel hechter, devernois, diesel, digel, energy, escada, falke, fornarina, furla, g-star raw, gaastra, garcia jeans, geox, girbaud, guess jeans, hackett, harley davidson, hilfiger, holy fashion group, hunkemöller, ic factory, iittala, joop, juicy couture, karl lagerfeld, kennel & schmenger, lacoste, lancome, laurél, le creuset, levi´s, liu jo, luisa cerano, mammut, marc o´polo, marlboro classics, mcarthurglen, mexx, miss sixty, mj-1 by w. joop, moleskine, möve, napapijri, navyboot, northface, northland, park avenue, pollini, porsche design, puma, rené lezard, samsonite, sarar, scapa, scotch & soda, seidensticker, seven jeans, st. emile, stefanel, strellson, strenesse, theo wormland, tom tailor, true religion, trussardi jeans, tumi, united colors of benetton, value retail, van laack, victorinox, villeroy & boch, windsor., wolford, zegna
countries so far: belgium, croatia, czech republic, georgia, germany, hungary, netherlands, poland, russia, slovenia, switzerland